Influence Book Review

March 15, 2010 – Publishers Weekly

Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better Maddy Dychtwald with Christine Larson. Hyperion/Voice, $24.99 (256p) ISBN 978-1-4013-4102-2

Dychtwald, a demographer and marketing executive, provides a riveting exploration of female economic emancipation in the 21stcentury as unprecedented numbers of women all over the world are becoming financially powerful enough to stand on their own and tip global power balances: individually, as their attitudes toward money changes; in the home; in the work place; and in society at large, as gender gaps in health and education in even the poorest nations are narrowing. Dychtwald shows how women are upending the status quo in corporate America through this rapid economic shift and offers a welcome, more micro look with her five “money profiles�?—archetypal ways that modern women relate to their money, how financially self-confident they feel, and what they expect their money to do for them. She provides fascinating glimpses of women from all corners of the globe who are taking advantage of this change, from Uganda to Northern California, and her rousing and well-researched book contains valuable insight into a pivotal movement that holds vast and heartening advancements.