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  • Landmark Research and Consulting

    Pioneering research that consistently breaks new ground and makes news worldwide.

Landmark Research and Consulting

About Our Strategic Consulting

Age Wave engages in select strategic consulting projects that empower clients to effectively capitalize on the rapidly growing over-50 market. Drawing upon decades of research and experience, our team specializes in:

  • Strategic planning based on solid facts, innovative ideas, and imaginative cross-functional expertise to help organizations develop impactful approaches to their brand positions, corporate messaging, marketing, sales, advertising and public relations strategies, and activities
  • Cutting-edge brainstorming processes to generate new, innovative ideas and strategies for the healthcare, pharmacy, consumer packaged goods, general merchandise, entertainment, retail, travel and leisure, food and beverage, financial services, housing, and automotive industries that leverage the goals, needs, wants, and challenges of an aging population
  • Business development guidance to help identify new products, line extensions, venture development, or acquisitions poised to maximize the opportunities being created by predictable demographic shifts
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About Our Landmark Research

For the past 20 years, Age Wave has specialized in the conceptualization, design, execution, and promotion of landmark national and global studies exploring key trends and implications of the aging of America. Age Wave’s highly successful “newsmaker surveys” are timely, address issues of critical importance, and generate unparalleled media coverage.

These thought-leadership studies support and promote the sponsoring company’s brand and have consistently been featured in major media outlets, including the Wall Street Journal, USA Today, ABC News, 60 Minutes, the Today Show, Good Morning America, Fortune Magazine, Time Magazine, Business Week, the New York Times, the Financial Times, and the Economist.

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What We Do

  • Keynote Presentations
  • Landmark Research & Consulting
    • Strategic Consulting Overview
    • Landmark Research Overview
    • Landmark Research Studies
      • The Four Pillars of The New Retirement
      • Early Adulthood
      • Leaving a Legacy
      • Modern Parenting
      • Widowhood Lifestage
      • Women and Financial Wellness
      • The Journey of Caregiving
      • Finances in Retirement
      • Leisure in Retirement
      • Giving in Retirement
      • Home in Retirement
      • Health and Retirement
      • Family & Retirement
      • Work in Retirement
      • View All Research Studies
  • Educational Programs
  • Publications
 
PreviousNext

next-avenue“Can we really expect to be able to keep working into our 70s if we want or need to? In Bankrate’s latest Financial Literacy poll, three-quarters of U.S. workers said they believe “work is the new retirement.” And 72 percent of pre-retirees surveyed by Merrill Lynch and the consulting firm Age Wave planned on working in retirement.”

– NextAvenue, November 25, 2015, “Will You Really Be Able to Work Into Your 70s?”

“If two-thirds of Boomers plan to retire by the age of 70, a solid one-third (think 25 million folks here) do not plan to leave the workforce. This goes a long way to explaining the relative strength of this cohort’s lofty labor force participation rate to say nothing of their propensity to be upsizing their homes.”

– NASDAQ.com, January 6, 2016, “Grandma Got Run Over by a Rate Hike: Why Boomers Could Be in Trouble”

“If you’re a Baby Boomer within sight of age 65, you’re probably thinking about your next move —and it may well be a career change instead of a traditional kick-back-and-relax retirement.”

– Fortune, August 7, 2015, “Are Baby Boomers too optimistic about retirement?”

wsj“We’ve made good progress on the accumulation phase of retirement saving, but the decumulation phase hasn’t received nearly enough attention. This is unfortunate because the spending-down phase is even harder for individuals to solve, especially since so few people elect to annuitize their wealth.”

– The Wall Street Journal, November 29, 2015, “Behavioral Economist Richard Thaler on the Key to Retirement Savings”

coming-of-age“As Boomers move from the crowd-thinking of their youth to personal uniqueness in their older years, marketers should offer those messages that generally reflect a conditional (vs. absolute) tone, allowing each reader/viewer to interpret the message based upon their own needs and desires.”

– ComingofAge.com, February 3, 2016, “To Connect With Baby Boomers, Shift Your Marketing Paradigms”

cnbc“During the last recession, many older Americans felt stuck in place, having seen the value of their investment portfolios and homes plummet. As the economy bounced back, so too has what one demographer calls the senior migration rate, the percentage of Americans ages 55 and older who make local and long-distance moves domestically.”

– CNBC, November 6, 2015, “Most retirees stay put — but those who move head here”

market-watch“Retirement was once a clear line between work and not working. Today, a career may be completed, but work is not over. Recent AARP research suggests that nearly four out of 10 Baby Boomers are planning to work in retirement.“

– MarketWatch, December 20, 2015, “How technology will transform retirement”

“About a third of Baby Boomers have a second device screen open all or most of the time while watching TV… Remember, when it comes to engagement, the second screen—the mobile device —is the dominant device capturing the user’s attention. The television is the background noise.”

– Forbes, February 4, 2016, “The 2016 Electorate Has Moved Online and Mobile. Will The Campaigns Follow?”

About AgeWave

Age Wave is the nation’s foremost thought leader on issues relating to an aging population, with great expertise in the profound business, social, healthcare, financial, workforce and cultural implications. Under the leadership of Founder/CEO Dr. Ken Dychtwald, Age Wave has a unique understanding of the body, mind, hopes and demands of new generations of maturing consumers and workers and their expectations, attitudes, hopes, and fears regarding retirement.

Contact us at (510) 899-4000.

In the Media

  • Op-ed: More boomers are choosing to ‘upsize’ their homes in retirementApril 13, 2021
  • Searching for the Fountain of HealthApril 12, 2021
  • WSJThe Benefits of Having a Schedule in RetirementApril 11, 2021
  • Canadian inheritances could hit $1 trillion over the next decade and both bequeathers and beneficiaries need to be readyApril 8, 2021
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