Landmark Research and Consulting
About Our Strategic Consulting
Age Wave engages in select strategic consulting projects that empower clients to effectively capitalize on the rapidly growing over-50 market. Drawing upon decades of research and experience, our team specializes in:
- Strategic planning based on solid facts, innovative ideas, and imaginative cross-functional expertise to help organizations develop impactful approaches to their brand positions, corporate messaging, marketing, sales, advertising and public relations strategies, and activities
- Cutting-edge brainstorming processes to generate new, innovative ideas and strategies for the healthcare, pharmacy, consumer packaged goods, general merchandise, entertainment, retail, travel and leisure, food and beverage, financial services, housing, and automotive industries that leverage the goals, needs, wants, and challenges of an aging population
- Business development guidance to help identify new products, line extensions, venture development, or acquisitions poised to maximize the opportunities being created by predictable demographic shifts
About Our Landmark Research
For the past 20 years, Age Wave has specialized in the conceptualization, design, execution, and promotion of landmark national and global studies exploring key trends and implications of the aging of America. Age Wave’s highly successful “newsmaker surveys” are timely, address issues of critical importance, and generate unparalleled media coverage.
These thought-leadership studies support and promote the sponsoring company’s brand and have consistently been featured in major media outlets, including the Wall Street Journal, USA Today, ABC News, 60 Minutes, the Today Show, Good Morning America, Fortune Magazine, Time Magazine, Business Week, the New York Times, the Financial Times, and the Economist.
“Can we really expect to be able to keep working into our 70s if we want or need to? In Bankrate’s latest Financial Literacy poll, three-quarters of U.S. workers said they believe “work is the new retirement.” And 72 percent of pre-retirees surveyed by Merrill Lynch and the consulting firm Age Wave planned on working in retirement.”
“If two-thirds of Boomers plan to retire by the age of 70, a solid one-third (think 25 million folks here) do not plan to leave the workforce. This goes a long way to explaining the relative strength of this cohort’s lofty labor force participation rate to say nothing of their propensity to be upsizing their homes.”
“If you’re a Baby Boomer within sight of age 65, you’re probably thinking about your next move —and it may well be a career change instead of a traditional kick-back-and-relax retirement.”
“We’ve made good progress on the accumulation phase of retirement saving, but the decumulation phase hasn’t received nearly enough attention. This is unfortunate because the spending-down phase is even harder for individuals to solve, especially since so few people elect to annuitize their wealth.”
“As Boomers move from the crowd-thinking of their youth to personal uniqueness in their older years, marketers should offer those messages that generally reflect a conditional (vs. absolute) tone, allowing each reader/viewer to interpret the message based upon their own needs and desires.”
“During the last recession, many older Americans felt stuck in place, having seen the value of their investment portfolios and homes plummet. As the economy bounced back, so too has what one demographer calls the senior migration rate, the percentage of Americans ages 55 and older who make local and long-distance moves domestically.”
“Retirement was once a clear line between work and not working. Today, a career may be completed, but work is not over. Recent AARP research suggests that nearly four out of 10 Baby Boomers are planning to work in retirement.“
