Maddy Dychtwald

Age Wave Co-Founder

For more than 30 years, Maddy Dychtwald has been deeply involved in exploring all aspects of the age wave and how it’s transforming the marketplace, the workplace, our world, and our lives. Along the way, she has become an internationally acclaimed author, speaker, Wall Street Journal blogger, and thought leader on longevity, aging, the new retirement, and the ascent of women.

A successful entrepreneur, Maddy co-founded Age Wave, the world’s leader in understanding and addressing the far-reaching impacts of our aging population. The Age Wave team has worked with more than half of the Fortune 500 in industries ranging from healthcare and medical technology to financial services and consumer marketing.

With women at the forefront of the longevity revolution, Maddy has dug deep into their specific longevity-related wants, needs, and challenges. She has led numerous acclaimed studies on women and money, including the landmark Women, Money and Power sponsored by Allianz and, most recently, Women and Financial Wellness: Beyond the Bottom Line for Bank of America Merrill Lynch. In addition, she has been involved in more than 25 thought leadership research studies worldwide on aging, longevity, retirement, health, family, caregiving, housing, and leisure, which have cumulatively garnered more than twelve billion media impressions.

She is the author of three books, Cycles: How We Will Live, Work, and Buy (voted Book of the Year by the National Community Colleges Association), Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better, and the children’s/young readers’ book Gideon’s Dream: A Tale of New Beginnings. Currently she is writing a new book that combines her professional and personal passions: Ageless Aging: 50 Simple Hacks to Reboot Your Life.

As a member of The Wall Street Journal’s Expert Panel on Retirement, Maddy’s posts on leadership, wealth management, and financial planning have topped the most-read lists for their categories in 2017 and 2018. Her insights and research have also been featured in prominent media outlets, including Bloomberg Businessweek, Forbes, Newsweek, Time, Fox Business News, CNBC, and NPR.

Having watched both her mother and mother-in-law battle dementia, Maddy is committed to eradicating this horrific disease. She is a co-founder of the non-profit Women Against Alzheimer’s and serves as a board member of the non-profit BrightFocus Foundation, which funds cutting-edge research to cure diseases of the brain and eye. She is also a founding member of the XPRIZE Alzheimer’s Brain Trust, which is working to globally crowdsource innovative solutions to end Alzheimer’s.

A working mom for much of her adult life, Maddy is now an empty nester. She is passionate about her family as well as about longevity as both a demographic phenomenon and a personal journey. She and her husband Ken were recently awarded the prestigious Esalen Prize for their outstanding contributions to advancing the human potential of aging men and women worldwide.