The New 50+ Woman: A Force to Be Reckoned With

Drawing on both decades of cutting-edge Age Wave research, including the highly acclaimed new study which she led entitled Women and Financial Wellness: Beyond the Bottom Line, and insights from her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, Maddy explains why 50+ women are becoming the most powerful and influential segment of the consumer marketplace.

From her vantage point as a successful entrepreneur, author, researcher, Wall Street Journal blogger, wife and mother–and a 50+ woman herself–this new presentation combines deeply researched, data-driven insights with inspirational storytelling. Illuminating this demographic group’s core attitudes, motivations, and behavioral patterns, Maddy offers the keys to unlocking its consumer potential. She will answer such questions as:

  • What is the financial and consumer power and passion of this market?
  • What is their approach to money: spending, gifting, saving, investing?
  • What emotions and concerns drive their purchasing decisions?
  • Which ageist messaging turns them off and why?
  • Is technology and social media a barrier or a benefit?
  • How do today’s different generations of women influence each other?
  • What role do men play in this equation?
  • What are the 5 action steps needed to capture this market segment?