Katy Terveer

Senior Vice President of Research

Katy plays a vital role in conceptualizing and leading acclaimed national thought-leadership studies that illuminate how aging, longevity, and retirement shape the marketplace, the workplace, and our lives. Recently she led the team in the development and analysis of the 9,000 person five-generation study on The Four Pillars of the New Retirement in partnership with Edward Jones and The Harris Poll. Previously she led a six-part series of research published in partnership with Bank of America Merrill Lynch across the stages of life: early adulthood, parenting, caregiving, retirement, widowhood, and end-of-life/legacy. She brings a wealth of research experience to Age Wave’s business development activities and ongoing thought leadership work.

Before joining our team, Katy was with Nielsen as an on-site client manager at Johnson & Johnson, where she designed, analyzed, synthesized, and presented research priorities and marketing strategy. In addition, Katy provided multi-faceted insights on age-segmented buying households for consumer health brands. She received an Impact Award in both 2015 and 2016 for delivering “value above and beyond” for both Nielsen and Johnson & Johnson.

Katy is currently pursuing a Master of Public Health from Old Dominion University. She earned her BS from Virginia Commonwealth University in Richmond, Virginia, where she was chosen as the Marketing Student of the Year upon graduation. Throughout her education, Katy gained research and marketing experience at a variety of companies, including Kimberly Clark, Euro Jet, Nexus Direct, and Hamilton Beach, where she discovered her passion for research.

In her free time, she loves to run, do yoga and play with her son, Maverick.