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    Pioneering research that consistently breaks new ground and makes news worldwide.

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New Employee/Employer Equation Study

The American workforce is no longer “one size fits all.” An increasingly diverse workforce requires tailored compensation, benefits, management styles, and work arrangements to meet the needs of distinct, targeted workforce segments. The 2004 New Employee/Employer Equation Study, conducted by Age Wave in collaboration with the Concours Group and Harris Interactive, was a landmark study to develop a deeper understanding and superior segmentation of the American workforce. The massive study included interviews with 7,718 adult employees. Key findings include:

  • Employee attitudes, needs, and experiences are extremely diverse, and responding to them is key to gaining engagement, loyalty, and productivity.
  • Too many employees cope with feelings of burnout (42%) and feel dead-ended in their current jobs (33%). Too few feel energized by their work or by fresh assignments (28%).
  • The performance of managers is perceived as poor, with only 36% of employees saying they are satisfied with the support and guidance received from their managers.
  • Large employers offer significantly more benefits—including things that small company employees say they want—and yet get less engagement in return.
  • Mature employees (55 and older) are the most satisfied and engaged, the happiest on the job, and best adjusted to the workplace. Retaining them, including beyond the traditional retirement age, is key to preventing shortages of skills and labor and a resulting “brain drain.”

Based on the national survey of worker attitudes, priorities, and behaviors, the New Employee/Employer Equation Report identified and described six distinct types of workers and offered specific advice on how to manage and engage each group. These worker segments include:

  • Fair and Square Traditionalists: 20% of workers are highly reliable, loyal, traditional workers seeking traditional rewards.
  • Accomplished Contributors: 17% of workers are engaged by their work and by contributing to the organization’s success.
  • Maverick Morphers: 15% of workers are often relatively young, well-educated, successful, and yet restless.
  • Stalled Survivors: 19% of workers feel that work is a source of livelihood but not yet (or not currently) a very satisfying part of their lives.
  • Demanding Discontents: 15% of workers derive the least satisfaction from their work and return the least commitment to their employers.

Out of this pioneering work we created an assessment tool that enables employers to determine which segment each worker aligns with, and how to best recruit, manage, and reward them for optimal individual and company performance. Elements examined included work arrangements and scheduling, workplace and management style, opportunities for learning and growth, and compensation, benefits and other forms of motivation and reward.

What We Do

  • Keynote Presentations
  • Landmark Research & Consulting
    • Strategic Consulting Overview
    • Landmark Research Overview
    • Landmark Research Studies
      • Longevity and The New Journey Of Retirement
      • The Four Pillars of the New Retirement: Tracking Update with a Spotlight on Family
      • The Four Pillars Of The New Retirement: What A Difference A Year Makes
      • The Four Pillars of The New Retirement
      • Early Adulthood
      • Leaving a Legacy
      • Modern Parenting
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      • View All Research Studies
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About AgeWave

Age Wave is the nation’s foremost thought leader on issues relating to an aging population, with great expertise in the profound business, social, healthcare, financial, workforce and cultural implications. Under the leadership of Founder/CEO Dr. Ken Dychtwald, Age Wave has a unique understanding of the body, mind, hopes and demands of new generations of maturing consumers and workers and their expectations, attitudes, hopes, and fears regarding retirement.

Contact us at (510) 899-4000.

In the Media

  • Do People Actually Want to Live to 100?January 26, 2023
  • The Role Of Board Service In A Meaningful Post-CareerJanuary 3, 2023
  • NewsmaxHow to Enjoy a Fulfilling Life in Retirement Read Newsmax: How to Enjoy a Fulfilling Life in Retirement | Newsmax.com Important: Find Your Real Retirement Date in Minutes! More Info HereDecember 29, 2022
  • What is a financial power of attorney, and what to consider when appointing a power of attorney?December 27, 2022
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