The Biggest Untapped Market Opportunity – It’s Hiding in Plain Sight!
These dynamic forces are shaping your business; are you prepared?
- Men and women over 50 now make up 33% of the total U.S. population and 44% of the adult population but control more than 70% of total wealth.
- Due to the combination of rising longevity, declining fertility, and the aging of the Baby Boom generation, this group is now bigger than the entire market of most countries.
- As active and curious consumers, they are responsible for: 45% of new car and truck purchasing, 53% of all food and grocery purchasing, 55% of all travel and leisure consumption, 68% of OTC drugs, 77% of all Rx drug consumption, and 80% of all retirement accounts.
We will explain how your business can best target this massive, misunderstood, misrepresented, and wildly untapped new market. We’ll illustrate why 20th century notions of “lifetime brand loyalty,” “retirement,” and “seniors” have become obsolete and how with impending breakthroughs in precision medicine, living to 100+ will soon become commonplace. And we’ll provide a mind-stretching preview of the products, services, marketing, and advertising that will succeed at meeting the needs and aspirations of this new “Third Age” while eliminating the ageism that has impeded shareholder value for too long.
Presenters: Ken Dychtwald, Maddy Dychtwald