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12

Keynote Presentations

World-class presentations that educate, stimulate, motivate and entertain.

The New 50+ Woman: A Consumer Force to Be Reckoned With

50+ women as a consumer force have been hiding in plain sight, but that is about to change. Bolstered by unprecedented levels of education and workforce participation, escalating income and wealth, and rising longevity and vitality, they are fast becoming the most powerful and influential segment of the consumer marketplace. Yet they often feel ignored or misunderstood by brands and marketers and don’t want to be defined through a youth-focused gender lens or by their age alone.

Drawing on decades of proprietary Age Wave research, including the highly acclaimed study led by Age Wave co-founder Maddy Dychtwald, Women and Financial Wellness: Beyond the Bottom Line, and insights from her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, Maddy explains why 50+ women are a consumer force to be reckoned with for businesses of all kinds from financial services and healthcare to fashion and home furnishings.

From her vantage point as a successful entrepreneur, author, researcher, Wall Street Journal blogger, wife and mother—and a 50+ woman herself—Maddy combines data-driven insights with inspirational storytelling, illuminating this market segment’s core attitudes, motivations, and behavioral patterns, and offering the keys to unlocking its consumer potential.

Topics explored in this new presentation include:

  • The size and financial clout of this growing market segment
  • The consumer purchasing power and passions of this market, including their approach to spending, gifting, saving, and investing
  • How 50+ women are disrupting aging, leading the longevity revolution
  • The emotions, desires, and concerns that motivate their purchasing decisions
  • The ageist messaging that turns them off—and how to avoid these communications pitfalls
  • How technology and social media can be both a barrier and a benefit
  • How today’s different generations of women influence each other and their purchasing decisions
  • The five-step action plan you need to capture this powerful market segment

Deeply researched, customized for each unique audience, and packed with actionable takeaways, Maddy’s illuminating approach brings new focus to this emerging market segment and leaves audiences with food for thought and concrete ideas for implementing and adapting to change.

Presenter: Maddy Dychtwald

Ken Dychtwald on How Boomers Will Transform Aging

Maddy Dychtwald on how Demographics Can Predict The Future

About AgeWave

Age Wave is the nation’s foremost thought leader on issues relating to an aging population, with great expertise in the profound business, social, healthcare, financial, workforce and cultural implications. Under the leadership of Founder/CEO Dr. Ken Dychtwald, Age Wave has a unique understanding of the body, mind, hopes and demands of new generations of maturing consumers and workers and their expectations, attitudes, hopes, and fears regarding retirement.

Contact us at (510) 899-4000.

In the Media

  • ‘Not your parents’ retirement:’ Boomers and Gen X redefine their golden yearsMay 13, 2022 - 4:36 pm
  • Definition of retirement is changing, but still few are prepared for it: studyMay 12, 2022 - 4:32 pm
  • Nearly 7 in 10 Americans want to live to 100, study finds. Here’s how retirement is changingMay 11, 2022 - 4:30 pm
  • Rising Longevity and the Desire to Live Well in Retirement Influence Americans’ Priorities and Planning, Edward Jones and Age Wave Research FindsMay 11, 2022 - 4:29 pm
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