The Longevity Economy: Tomorrow’s Biggest Market Opportunities Are Hiding in Plain Sight
Rising longevity and the aging of the massive Boomer generation are radically altering both the demographic landscape and every aspect of the consumer marketplace. Already 50+ consumers account for more than half of all spending and control more than 70% of total U.S. net worth. In the coming years, we’ll see explosive business growth fueled by this unprecedented age wave.
This provocative new presentation was created for business leaders seeking to understand, re-gear, and thrive in the era of unprecedented longevity. This revealing glimpse into the future explores the industries, products, and services that will dominate the longevity marketplace—many of which are hiding in plain sight:
- The medical breakthroughs and technologies on the horizon that have the potential to dramatically transform health, aging, and longevity
- How an aging population’s evolving need for healthy choices will the influence food, beverage, and supplement sectors
- How a cyclic lifeplan—with repeated personal reinventions—will stimulate demand for new ways to learn, give, volunteer, work, and enjoy life
- How aging Boomers will re-invent retirement and re-define the travel and leisure, housing, education, media, and financial services industries
- What ways aging Boomers will take advantage of their newfound time affluence
- Lessons learned from four decades on the front lines about the successes of pioneering companies worldwide that have “cracked the code” and created brands and marketing strategies that resonate with this generation of brand-loyal consumers
Age Wave Presenter: Ken Dychtwald
