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Marketing to Boomers: Boom or Bust?

In the movie “Fried Green Tomatoes,” there’s a scene where Kathy Bates’ character Evelyn yells at a young woman who cut her off and stole her parking space. The girl, thinking herself the victor, says, “Face it, lady: We’re younger and faster.” Evelyn then repeatedly rams her car into the back end of the girl’s […]