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Entries by Age Wave
By VIRGINIA ROHAN He may be the most sought-after prognosticator of baby boom trends, but it was only in hindsight that Ken Dychtwald recognized that his own 1950s childhood fit a pattern. “It would appear now, looking back, that so much of what I experienced had a lot in common with tens of millions of […]
Forget the conventional wisdom that holds that DVD, and most entertainment for that matter, is consumed by young adults. With the eldest baby boomers now hitting 60, key DVD retailers and studios are looking for ways to better market to sexagenarians. During its annual retailer conference last year, 20th Century Fox Home Entertainment passed out […]
It’s not your grandfather’s generation, or even your father’s; theroughly 78 million baby boomers–those born between 1946 and 1964–are unlike any generation that’s come before them. They’re the first generation raised on TV advertising, and are quite used to being the main target of marketing ploys. And as this massive generation enters its golden years, […]
Take a sabbatical, wean yourself from work, maybe hire a coach to prepare for your new life. Clearly, one plan no longer fits everyone. Have you spent years of your working life dreaming of retirement, imagining that you will then get out of bed when you choose and do what you want, not what some […]
In the movie “Fried Green Tomatoes,” there’s a scene where Kathy Bates’ character Evelyn yells at a young woman who cut her off and stole her parking space. The girl, thinking herself the victor, says, “Face it, lady: We’re younger and faster.” Evelyn then repeatedly rams her car into the back end of the girl’s […]
SUNDAY, JUNE 25, 2000 FASHION EDITOR Visiting US futurist Maddy Kent Dychtwald is a dab hand at dispensing dire warnings. It’s all in the delivery; so relaxed and nice you barely notice sheís actually saying that one day, the chances are youíll be very old, very poor, and probably very despised by your children and […]
Age Wave is the nation’s foremost thought leader on issues relating to an aging population, with great expertise in the profound business, social, healthcare, financial, workforce and cultural implications. Under the leadership of Founder/CEO Dr. Ken Dychtwald, Age Wave has a unique understanding of the body, mind, hopes and demands of new generations of maturing consumers and workers and their expectations, attitudes, hopes, and fears regarding retirement.
Contact us at(510) 899-4000.