Women & Financial Wellness: Beyond the Bottom Line
The rising financial power of women may be the most important demographic trend of the coming years. A critical mass of women—bolstered by education, unprecedented levels of workforce participation, and escalating income and wealth—are assuming increasingly influential roles in their family’s financial management. The financial services industry must find ways to win the hearts and minds of this powerful client base.
Drawing on insights from decades of Age Wave research, including a national 2018 study on “Women & Financial Wellness,” and her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, Maddy’s multi-media presentation answers questions such as: How will greater longevity catalyze women to plan more effectively for their longer lives? How do new family interdependencies impact women and their approach to money? What are the core values/characteristics defining women investors? How can financial service professionals most effectively communicate with and meet the needs of women?
Age Wave Presenter: Maddy Dychtwald