How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives
Increasing longevity, declining fertility, and aging Baby Boomers are triggering an enormous age wave. This demographic tsunami has the potential to create tremendous marketplace and work/talent opportunities—and brings with it equally pressing social and financial challenges.
This enlightening and entertaining presentation encapsulates key learnings from Age Wave’s highly acclaimed research and explores some of the most pressing questions faced by individuals, governments, and businesses today.
- How will people use their newfound longevity?
- How will a cyclic lifeplan replace the traditional linear model?
- How will aging Boomers change established paradigms of work, leisure, learning, and retirement?
- What’s the most effective way to market and sell to “middlescent” Boomers?
- Why is managing a four-generation workforce the new diversity mandate?
- What new social and political challenges are being created by this age wave?
Age Wave Presenters: Ken Dychtwald, Maddy Dychtwald, Dan Veto
