The 21st century will be shaped by a new world power: women.
From the United States to Uganda, from Brazil to Bangladesh, and in scores of other nations around the world, women are emerging as a major economic force – and are using their new financial power to improve society in ways we can only begin to imagine.
In Influence, renowned demographer and trend watcher Maddy Dychtwald, with writer Christine Larson, examine this profound growth in female authority, a growth that is already causing fundamental changes in the workplace, the marketplace, and the home. Bolstered by unprecedented levels of education, workforce participation, and escalating income, a majority of women for the first time in history are earning their own money and making their own choices about how to spend it. With their newfound financial independence, they are taking charge and making changes in their careers, their consumer decisions, their money, their mates, their families and their ambitions and aspirations.
Based on candid interviews, lively reporting and exclusive research, Dychtwald analyzes the huge cultural transformation that we are all part of. We are at a true tipping point, at which women are rewriting the rules of the game, questioning old assumptions and inventing new paradigms. As communities, corporations and countries respond, more children will have quality health care and education, workplaces will be more family-friendly, men will experience new freedoms and opportunities to pursue a wider range of careers, and companies and countries that accept and facilitate women’s rising power will thrive – as those led by women are already doing.
Dychtwald and Larson give us a sneak preview at a world turned right-side-up by women. It’s an exciting and urgent call to prepare for an altered – and improved – future.”