Entries by Age Wave

Retiring? Plan How to Spend Your Time

Take a sabbatical, wean yourself from work, maybe hire a coach to prepare for your new life. Clearly, one plan no longer fits everyone. Have you spent years of your working life dreaming of retirement, imagining that you will then get out of bed when you choose and do what you want, not what some […]

Marketing to Boomers: Boom or Bust?

In the movie “Fried Green Tomatoes,” there’s a scene where Kathy Bates’ character Evelyn yells at a young woman who cut her off and stole her parking space. The girl, thinking herself the victor, says, “Face it, lady: We’re younger and faster.” Evelyn then repeatedly rams her car into the back end of the girl’s […]