A Dynamic Team Combining
Thought Leadership with Business Smarts
Individually and collectively, the Age Wave team brings to each project a wealth of knowledge and experience about the social, lifestyle, marketing, and financial implications of an emerging mature marketplace. Their talents and experience span a broad range of industry sectors from consumer goods to healthcare, manufacturing to retail, nutrition to financial services, advertising to media, and more.
Ken Dychtwald, Ph.D., President and CEO
Over the past 35+ years, Dr. Ken Dychtwald has emerged as North America’s foremost visionary and original thinker regarding the lifestyle, marketing, health care, and workforce implications of the age wave.
Elyse Pellman, Chief Operating Officer and Executive Vice President
Age Wave’s Chief Operating Officer and Executive Vice President, Elyse Pellman, delivers more than 35 years of experience in senior management and consumer and business-to-business strategy and marketing. She has spent the past two decades envisioning and catalyzing Age Wave’s business development in close collaboration with founder and CEO, Dr. Ken Dychtwald.
Maddy Dychtwald, Cofounder and Senior Vice President
Maddy Dychtwald is a nationally recognized author and leading expert on the changing demographic trends shaping the marketplace, the workplace, and our lives. Since cofounding Age Wave over 30 years ago, she has been deeply involved in investigating and forecasting the lifestyle, marketing, and retirement implications of the age wave.
David Baxter, Senior Vice President
David Baxter has worked at Age Wave for over fifteen years, developing and overseeing their highly acclaimed national and global studies that reveal the unique trends and opportunities created by the growth of the age 50+ population.
Erin McInrue, Director of Research
Erin McInrue is passionate about advancing our understanding of the trends and implications of population aging. She is committed to fostering ways that corporations can better serve the needs of people throughout the second half of life and in retirement.
Dan Veto, Senior Advisor
For over 25 years, Dan Veto’s pioneering research and consulting have influenced leading organizations across diverse industries, as well as countless retirement professionals and their clients. His work illuminates the exciting promise and critical new financial and lifestyle responsibilities associated with longevity and the new retirement.
Robyn Reynolds, Director, Office of the CEO
Robyn Reynolds brings more than 15 years of experience in administration, operations, sales, strategy, marketing, research, and project management to her position at Age Wave. She is responsible for managing Age Wave’s speaking engagements from business development to logistics.
Sarah Werling, Project Manager
Sarah Werling brings over 15 years’ experience in project administration and client management to her role at Age Wave. As direct report to the Executive Vice President, Ms. Werling has actively contributed to Age Wave’s business development activities over the past six years. As project manager
Stacy Cranston, Executive Assistant
Stacy Cranston is a seasoned executive assistant with more than 15 years of experience managing executives' offices, customer relations, and administrative support operations. At Age Wave, she supports Executive Vice President Elyse Pellman. Ms. Cranston is also a core contributor to Age Wave's business development efforts,
Olympia Terrell, Content Coordinator
As Age Wave’s Content Coordinator, Mrs. Terrell brings her gerontology background to her role supporting and maintaining work essential to the advancement of Age Wave’s business. Ongoing projects include important and timely thought leadership research, business development activities, gathering internal intelligence, and special assignments for CEO Ken Dychtwald.