A Dynamic Team Combining
Thought Leadership with Business Smarts
Individually and collectively, the Age Wave team brings to each project a wealth of knowledge and experience about the social, lifestyle, marketing, and financial implications of an emerging mature marketplace. Their talents and experience span a broad range of industry sectors from consumer goods to healthcare, manufacturing to retail, nutrition to financial services, advertising to media, and more.
Ken Dychtwald, Ph.D., President and CEO
Over the past 35+ years, Dr. Ken Dychtwald has emerged as North America’s foremost visionary and original thinker regarding the lifestyle, marketing, healthcare and workforce implications of the longevity revolution. He is a psychologist, gerontologist, documentary filmmaker, entrepreneur and best-selling
Ken Dychtwald has served as a fellow of the World Economic Forum and he is a two-time recipient (1996 and 2013) of the distinguished American Society on Aging Award for outstanding national leadership in the field of aging. American Demographics Magazine honored him as the single most influential marketer to baby boomers over the past quarter century. His article in The Harvard Business Review, "It’s Time to Retire Retirement," was awarded the prestigious McKinsey Award, tying for first place with the legendary Peter Drucker. He was a keynote presenter at both the 1995 and 2005 White House Conferences on Aging.
Since 1986, Ken has been the founding President and CEO of Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature adults. His client list has included more than half of the Fortune 500. During his career, Dr. Dychtwald has addressed more than two million people worldwide in his speeches to corporate, association, social service, and government groups. His strikingly accurate predictions and innovative ideas are regularly featured in leading print and electronic media worldwide, including: The New York Times, The Wall Street Journal, USA Today, The Financial Times, Fortune, Time, Newsweek, BusinessWeek, Inc., U.S. News and World Report, The Economist, HK Daily News, South China Morning Post, The Standard, The Straits Times, 60 Minutes, Good Morning America, ABC World News Tonight, Today Show, PBS, NPR and BBC.
He is a visiting faculty at Singularity University, NASA campus, and serves as a senior Advisor to the G100. In addition, he is a Trustee of the American Society on Aging, the Alliance for Aging Research and USAgainstAlzheimer's.
Elyse Pellman, Executive Vice President
As Executive Vice President, Elyse Pellman brings more than 35 years of experience in consumer and B2B marketing to Age Wave, and has spent the past two decades working directly with Age Wave and its Founder and CEO Ken Dychtwald.
Maddy Dychtwald, Age Wave Co-Founder and Senior Vice President
Author, speaker and Age Wave co-founder, Maddy Dychtwald is a leading expert on the changing demographic trends—both generation- and gender-related—shaping the marketplace, the workplace and our lives.
David Baxter, Senior Vice President
David Baxter has worked with Ken Dychtwald for more than ten years spearheading cutting-edge, landmark consumer, market, and industry research and analysis. Mr. Baxter oversees
Erin McInrue, Director of Research
Erin McInrue is passionate about advancing our understanding of the trends and implications of population aging. She is committed to fostering ways that corporations can better serve the needs of people throughout the second half of life and in retirement.
Rebecca Cate, Ph.D., Research Associate
As a Research Associate, Dr. Rebecca Cate has a key role in a wide range of activities supporting Age Wave’s national and global thought leadership studies. Dr. Cate has had a longstanding passion and interest in aging and brings to bear her background studying personality development across middle age, including attitudes about work and retirement.
Dan Veto, Senior Advisor
Mr. Veto is a highly sought after keynote speaker on the changing nature of life at 50+ and retirement. His dynamic presentation style consistently receives high praise from clients and attendees alike. He is frequently a featured expert in the media on the topics of aging and retirement. His insights have appeared in various consumer and trade publications
Robyn Reynolds, Chief Administrative Officer
Robyn Reynolds brings more than 15 years of experience in administration, operations, sales, strategy, marketing, research, and project management to her position at Age Wave. She is responsible for managing Age Wave’s speaking engagements from business development to logistics.
Sarah Werling, Project Manager
Sarah Werling brings over 15 years’ experience in project administration and client management to her role at Age Wave. As direct report to the Executive Vice President, Ms. Werling has actively contributed to Age Wave’s business development activities over the past six years. As project manager
Stacy Cranston, Executive Assistant
Stacy Cranston is a seasoned executive assistant with more than 15 years of experience managing executives' offices, customer relations, and administrative support operations. At Age Wave, she supports Executive Vice President Elyse Pellman. Ms. Cranston is also a core contributor to Age Wave's business development efforts,
Olympia Powell, Project Support
As Age Wave’s Project Support, Ms. Powell brings her gerontology background to her role supporting and maintaining work essential to the advancement of Age Wave’s business. Ongoing projects include important and timely thought leadership research, business development activities, gathering internal intelligence, and special assignments for CEO Ken Dychtwald.