Maddy has spent more than 25 years investigating and forecasting lifestyle and market trends of older adults and the 79 million baby boomers. Building on this knowledge, she has recently emerged as a renowned authority on the rising economic influence of women and their impact on industries from financial services and healthcare to consumer marketing.
A high impact speaker, she has addressed more than 300,000 business and social service leaders worldwide for organizations such as Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, Global Women Leadership Network, Mastercard, National Association of Educators, Network of Executive Women and the World Future Society. Maddy has been regularly featured in prominent media worldwide, including:
Bloomberg Businessweek, Forbes, Newsweek, TIME, U.S. News & World Report, Fox Business News, CNBC and
NPR. She is also a popular contributor to
The Huffington Post and
ThirdAge.com.
Her newest book,
INFLUENCE: How Women's Soaring Economic Power Will Transform Our World for the Better (2010) explores how women are the major change agent of the decade to come. Maddy also wrote
Cycles: How We Will Live, Work, and Buy (2004), the winner of the 2004 Book of the Year Award from the National Community Colleges Association, and co-authored an illustrated children's book entitled
Gideon's Dream: A Tale of New Beginnings (2008).
Maddy co-founded Age Wave, the nation's foremost thought-leader on population aging trends and their profound business, lifestyle and cultural implications. The company provides breakthrough research, award-winning communications, and results-driven marketing and consulting initiatives to more than half of the Fortune 500.
A graduate of New York University, Maddy has been married for more than 25 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.
powerful newsmaker studies that enable clients to enhance and differentiate their brand in the national or global media, establish themselves as thought-leaders, refine their understanding of their unique consumer needs and desires, and utilize landmark research insights to identify new strategies, markets, and product opportunities.
Mr. Baxter has developed and managed numerous highly acclaimed national and global surveys, uncovering unique market opportunities created by the growth of the over-50 population. Collectively, these surveys have spanned over 50,000 respondents on such topics as types of retirement experience, baby boomers' emerging vision of retirement, the new role of the financial advisor, needs and priorities in legacy and inheritance, attitudes toward aging and retirement around the world, and the impact of changing demographics on the workforce. Findings from these landmark studies have been widely featured in leading media such as
60 Minutes, the
New York Times, the
Wall Street Journal, the
Financial Times,
Business Week, and
U.S. News and World Report. Mr. Baxter is coauthor of the
Handbook of the New American Workforce, contributing author to
Longevity Rules, a public speaker on cutting-edge research findings and he is frequently interviewed by the media for his knowledge and opinions on population aging and its implications
Prior to joining Age Wave, Mr. Baxter was an intelligence officer at the Central Intelligence Agency, where he orchestrated intelligence collection efforts and briefed key decision makers in the Commerce, Treasury, and State Departments on strategic developments in overseas markets and industries.
Mr. Baxter received his MBA at the Kellogg Graduate School of Management at Northwestern University and his BA from Williams College.
Dan Veto, Senior Advisor
Mr. Veto is a highly sought after keynote speaker on the changing nature of life at 50+ and retirement. His dynamic presentation style consistently receives high praise from clients and attendees alike. He is frequently a featured expert in the media on the topics of aging and retirement. His insights have appeared in various consumer and trade publicationssuch as
The New York Times,
BusinessWeek,
SmartMoney,
Financial Planning and Research Magazine. Mr. Veto led the development and implementation of Age Wave’s cutting-edge, proprietary research-based survey and reporting tool,
Retirement Bridge, designed to help financial advisors understand the unique retirement hopes and fears of their clients. In addition, Mr. Veto co-led the “Future of Retirement” initiative sponsored by HSBC Bank including a thought leadership study conducted among 20 countries, with 20,000 respondents, resulting in far-reaching and seminal global insights about retirement ever revealed. The initiative garnered global media praise and were used to transform HSBC Bank’s retirement strategy.
Prior to joining Age Wave, Mr. Veto served on the Board of Directors and was Chief Marketing Officer and Senior Vice President of Strategic Planning at Bankers Life and Casualty Company, a firm focused on meeting the financial security needs of retirees. There, he undertook an innovative research program that uncovered the emotional drivers of retiree purchasing behavior and translated the findings into results-driven agent and employee educational programs.
Mr. Veto began his career at McKinsey & Company, where for nearly ten years he advised clients in the U.S., Mexico and throughout Europe in the financial services and healthcare industries. He earned his B.S. in Electrical Engineering from the University of Illinois and his M.B.A. from INSEAD, the international business school in Fontainebleau, France. He resides in the San Francisco Bay area with his wife and two daughters.
Robyn Reynolds, Chief Administrative Officer
Robyn Reynolds brings more than 15 years of experience in administration, operations, sales, strategy, marketing, research, and project management to her position at Age Wave. She is responsible for managing Age Wave’s speaking engagements from business development to logistics. As chief administrative officer, Ms. Reynolds manages Dr. Dychtwald’s schedule as well as all administrative and operational functions within the organization, including: vendor relationships, financial oversight, and human resource functions. She also serves as a liaison between clients and project partners.
Prior to joining Age Wave, Ms. Reynolds spent four years at PricewaterhouseCoopers, where she most recently served as a sales manager and proposal strategist. In this position, she was responsible for shaping sales strategy and writing proposal documents for audit, business assurance, and consulting opportunities. Earlier in her career at PricewaterhouseCoopers, she served as an industry marketing manager, where she implemented and managed marketing initiatives for the U.S. Environmental Business Services practice, focusing primarily on merger and acquisition opportunities.
Ms. Reynolds has a BA in Business Management from the University of Georgia and lives in San Francisco’s North Beach neighborhood with her husband Ian.
Sarah Werling, Project Manager
Sarah Werling brings over 14 years of experience in project administration and client management to her role at Age Wave. For nearly five years, she has supported the Executive Vice President in all aspects of business development as well as managing Age Wave’s seminar systems business. As project manager of many of Age Wave’s multi-faceted initiatives, she has overseen thought leadership research studies, the development of professional and public learning programs, and video productions.
Prior to joining Age Wave, Ms. Werling spent several years in the mortgage industry, where her responsibilities included project management, office management, pipeline management, database management, loan processing, sales support and client care. Previously, Ms. Werling spent over seven years at Allstate Insurance as a Licensed Production Associate, providing property and casualty insurance sales.
Ms. Werling received a B.S. degree in Business Administration with an emphasis in Marketing from San Francisco State University.
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Anna Maier, Administrative Assistant
Anna Maier supports Age Wave’s important presentation activities and performs a variety of administrative tasks to keep the office running smoothly. As administrative assistant, her responsibilities include office management, coordinating calls and meetings, travel arrangements, website updates, accounting and billing. She also manages the DVD sales of Age Wave’s acclaimed PBS documentary, The Boomer Century.
Prior to joining Age Wave, Ms. Maier taught elementary school in Oakland for four years which equipped her with the ability to improvise and multi-task in a thorough and efficient manner. Ms. Maier has a BA in Psychology from Carleton College. She resides in Emeryville with her husband and dog.
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Ken Dychtwald, Ph.D., President and CEO
Elyse Pellman, Executive Vice President
Maddy Dychtwald, Age Wave Co-Founder and Senior Vice President
David Baxter, Senior Vice President